Role: Fashion Stylist

Scope: Campaign Styling

Project Objective: Campaign centred around The North Face’s F20 Steep Tech collection, reintroducing one of the brand’s most recognisable archive performance lines through a contemporary streetwear lens.

Working across Gen-Z creatives from Nine8 Collective, the styling direction focused on balancing the technical functionality and heritage of Steep Tech with a more elevated lifestyle aesthetic. The objective was to translate outdoor performance product into an authentic youth-driven context, using layered silhouettes, proportion and everyday styling references to connect the collection naturally with contemporary street culture while maintaining the integrity of The North Face’s technical legacy.