Hypebae: What does being bold mean to you and how do you channel this everyday?
Coco Mell: Bold is me authentically being Coco, no apologies or excuses. Being bold isn’t something that I’m consciously aware of. From what I’ve been told, it’s my tenacious approach to my work, how & what I style – coupled with my personal look whether that be my blonde hair, fresh footwear or wardrobe choices.

Tell us a bit about some of the fashion icons who have inspired your striking style choices?
Alike most ‘90s babies, I feel that the US hip hop/R&B stars of that era are always going to be G.O.A.T’s, from Aaliyah, Left Eye Lopez, N.E.R.D alongside any Hype Williams music video, Missy Elliot banger or a Diddy ft Mase track. I loved those super baggy but glossy looks!

How do you think being boldly individual lends itself to unique creativity?
It can set you apart from the crowd, especially in the creative/fashion industry. There’s so many people vying for the same ‘claim to fame’ or that verified blue tick, so in order to carve out your own niche lane you’ve got to stay centered and grounded in who you are as an individual. Whether or not you conform to social or even peer standards, who cares!

What advice would you share to those who want to pursue a career in styling others?
This game is definitely not for the faint-hearted, weak-skinned or mild-mannered. That may sound harsh to some but that’s honestly a Fendi fact! I’d also ensure that you have a great circle of friends, peers or family who are able to support you through this rollercoaster of doubt and uncertainty that can at times creep in. But if you keep your head down, don’t get easily led or influenced and stay true to yourself – that should set you up for a prosperous career.

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