SKY SPORTS EDITION EP.2 - HELEN HOUSBY

Role: Fashion Stylist
Scope: Talent Styling

Project Overview: Styled England netball player Helen Housby for a Sky Sports editorial feature exploring the relationship between sport, personality and fashion.

The styling direction focused on visually contrasting structured tailoring with softer, more playful elements — incorporating sheer organza textures and lighter feminine detailing alongside sharper silhouettes and elevated wardrobe staples. The intention was to create imagery that felt both polished and expressive, reflecting Helen’s confidence, individuality and presence beyond the court.

Balancing contemporary fashion with subtle sportswear influences, the final looks aimed to present female athletes through a more dynamic and fashion-conscious lens, moving away from conventional representations of women in sport whilst maintaining a sense of authenticity to the talent herself.