Pro:Direct R2G – World Cup

Role: Fashion Stylist
Scope: Editorial Styling

Project Overview: World Cup-led campaign for Pro:Direct R2G, where football, fashion and nostalgia met through a contemporary visual lens.

The direction drew on classic tournament references and reinterpreted them through modern styling, blending sport-driven pieces with lifestyle expression. The aim was to capture the emotion and heritage of World Cup culture while keeping the overall aesthetic elevated, current and culturally relevant.