NOTWOWAYS ‘Syzygy’ Campaign

Role: Fashion Stylist
Scope: Campaign Styling

Project Overview: Styling contribution to NOTWOWAYS, an internet-phenomenon sneaker brand that has built a cult following through its distinctive, design-led approach to contemporary footwear.

The styling focused on translating the brand’s disruptive, youth-driven energy into a visual language that felt considered yet effortless. Working across lifestyle-led looks, the direction aimed to complement the footwear while grounding it in everyday streetwear context.

The final imagery supported the brand’s identity as a modern, independent voice within the sneaker space, balancing strong product focus with an authentic, culture-led aesthetic.