Nike SNKRS Style: Air Rift

Role: Talent | Styling | Content Creation

Scope: Styling + On-Camera Talent

Project Overview: SNKRS STYLE explores personal style through the lens of a single hero product, documenting the process of building looks piece by piece. Centred around the Nike Air Rift, the episode unfolds around a single clothing rack, with each outfit revealing a different styling perspective and approach to wearability.

Combining produced and lo-fi moments, the film balances editorial styling with personal storytelling, offering insight into the decision-making behind each look while maintaining a sense of spontaneity and self-expression. The format invites audiences into the styling process, transforming a simple outfit showcase into a conversation around identity, creativity and individual style.

Designed for social-first consumption, the content bridges fashion, sneaker culture and creator-led storytelling, encouraging audience engagement through relatable narratives and authentic commentary.