Nike Membership Days

Role: Fashion Stylist
Scope: Community Styling

Project Overview: Styling contribution for a Nike Membership Days campaign moment, centred around everyday people and community-driven storytelling.

The styling approach focused on creating looks that felt authentic, wearable and reflective of real-life movement and individuality. Working across a diverse mix of talent, the direction balanced Nike lifestyle product with natural, personality-led styling to ensure the campaign felt relatable, accessible and culturally grounded.

Final campaign deliverables were rolled out across retail, app, OOH and DOOH platforms, requiring styling that translated effectively across multiple large-scale visual touchpoints.