Nike London x Alter Ego

Role: Fashion Stylist

Scope: Youth Styling

Project Objective: Nike London x Alter Ego project centred around spotlighting young talent from marginalised communities through movement, creativity and self-expression.

Working across a diverse cast of young performers, the project gave emerging individuals the opportunity to showcase their passions and skill sets on stage at Hackney Empire, spanning disciplines including dance, music and performance. The styling direction focused on authenticity and individuality, ensuring each look reflected the personality and energy of the talent whilst remaining grounded within Nike London’s youth-led visual identity.

The overall objective was to celebrate community, representation and creative expression through a live performance environment that championed the next generation of talent.

 Role: Fashion Stylist

Scope: Youth Styling / Performance Styling / On-Set Styling

Project Objective: Nike London x Alter Ego project centred around spotlighting young talent from marginalised communities through movement, creativity and self-expression.

Working across a diverse cast of young performers, the project gave emerging individuals the opportunity to showcase their passions and skill sets on stage at Hackney Empire, spanning disciplines including dance, music and performance. The styling direction focused on authenticity and individuality, ensuring each look reflected the personality and energy of the talent whilst remaining grounded within Nike London’s youth-led visual identity.

The overall objective was to celebrate community, representation and creative expression through a live performance environment that championed the next generation of talent.