NIKE FC

Role: Fashion Stylist / Head of Styling Department / Co-Casting
Scope: Campaign Styling

Project Overview: This Nike FC campaign marked one of my most expansive creative and styling roles to date, where I was trusted to push both the visual direction and execution across the project.

The styling approach focused on balancing elevated lifestyle pieces with Nike performance World Cup jerseys, blending football and fashion in a way that felt culturally relevant and visually considered. Alongside leading styling within the department, I helped shape the overall cohesion of the campaign while maintaining individuality across each look.

In addition, I supported casting in a contributing capacity, helping select talent aligned with the creative direction and wider cultural narrative of the project.