NIKE DUNK ‘True To Your Crew’ [2021]

Role: Fashion Stylist
Scope: Lifestyle Campaign Styling

Project Overview: Styling contribution to Nike Dunk “True To Your Crew”, a campaign celebrating individuality through collective identity across niche communities and subcultures.

The project brought together a diverse mix of talent across London, Paris and Berlin, including gamers, a habiki shamisen collective, and a youth science club. The styling challenge centred on honouring each group’s distinct world while translating their environments into a cohesive visual language for a wider global audience.

The approach focused on balancing authenticity with expressive, personality-led styling, ensuring each crew felt accurately represented while contributing to a unified narrative rooted in Nike Dunk’s ethos of self-expression and cultural diversity.