Nike CHINA 618 CAMPAIGN

Role: Youth Consultant & Stylist
Scope: Cultural insight, visual direction support, styling

Contributed to Nike’s 618 campaign through youth-focused cultural consultancy and styling support. Brought insight into emerging street culture, styling language, and visual references to help shape content that felt relevant, expressive, and grounded in real youth communities. Supported the translation of cultural insight into visual storytelling across campaign imagery & digital outputs.