Role: Fashion Stylist
Scope: Campaign Styling
Project Objective: Campaign centred around the relaunch of Nike’s Air Max 90 Re-Craft, celebrating the legacy of the silhouette through a contemporary London youth-culture lens. The project spotlighted a new generation of emerging female creatives, positioning the Air Max 90 within real community spaces and everyday self-expression.
The styling direction focused on authenticity, individuality and elevated lifestyle dressing, balancing Nike’s sportswear heritage with a more progressive and community-led visual identity. Working across a diverse cast of young creatives, the objective was to create a campaign that felt reflective of evolving culture, ambition and the influence of women shaping contemporary creative spaces.
