NEW BALANCE ‘WE GOT NOW’ CAMPAIGN

Role: Fashion Stylist
Scope: Talent Styling

Project Overview: Styled Bukayo Saka for New Balance’s ‘We Got Now’ campaign, contributing to the visual direction of a project centred around youth culture, individuality and the evolving relationship between sport and style.

The styling approach balanced contemporary sportswear with elevated everyday dressing, creating looks that felt authentic to both the talent and the wider cultural positioning of the campaign. Working within the intersection of football, fashion and lifestyle imagery, the wardrobe direction focused on clean silhouettes, texture and understated statement pieces that complemented the campaign’s modern visual identity.

The final imagery positioned performancewear within a broader cultural context, reflecting the growing influence of athletes within fashion and contemporary culture.