New Balance 'We Got Now'

Role: Fashion Stylist
Scope: Talent & Cast Styling

Project Overview: Styled the New Balance’s global “We Got Now” campaign — a brand platform centred around the intersection of sport, culture and individuality.

Working across talent of varying ages, the styling approach focused on creating looks that felt authentic and wearable while still visually cohesive across the wider campaign. Balancing performance and lifestyle dressing, the direction explored contemporary layering, texture and silhouette to reflect individuality across both younger and older generations alike.

The final imagery captured a sense of inclusivity and self-expression, reinforcing New Balance’s connection to community, culture and everyday movement.