Levi’s® AW20 for jd sports

Role: Fashion Stylist

Scope: Campaign Styling

Project Objective: Levi’s® AW20 campaign in collaboration with JD Sports, centred around vintage-inspired styling and everyday wearability through a contemporary streetwear lens.

The styling direction focused on translating Levi’s® heritage denim into a youth-driven visual language, balancing classic Americana references with relaxed, modern silhouettes. Working across layered outerwear, denim staples and casual lifestyle pieces, the objective was to create looks that felt authentic, effortless and reflective of contemporary street culture while maintaining the timeless identity associated with the Levi’s® brand.