KHULA 2225 LOOKBOOK

Role: Fashion Stylist & Casting Support
Scope: Creative Styling

Project Overview: Worked across both styling and casting support for the Khula campaign, contributing to the visual identity and overall talent direction of the project.

The styling approach centred around authentic character-led dressing, balancing contemporary streetwear references with a more refined, editorial sensibility. Alongside wardrobe direction, involvement in the casting process helped shape a line-up of talent that felt culturally aligned with the brand’s visual language and wider creative narrative.

The project focused on building a cohesive world through both styling and people, ensuring the final imagery felt intentional, grounded and representative of the community and energy surrounding the brand.

Photographer: @vickygrout
Photo Assistant: @george_maund
Styling @coco_mell
Styling Assistant: @rubyhariss
Makeup Artist: @antoniathemua
Nails: @michahendricks [@cmc.agency]
Models: @roua.a | @theahallow | @akeiloa [casted via @cmc.agency] 
Production: @khula.store