KICK IT OUT CAMPAIGN

Role: Fashion Stylist / Casting Direction
Scope: Community Styling

Project Overview: Styling contribution to the Kick It Out charity spotlight, an initiative aligned with football’s wider equality and inclusion work, led by organisation Kick It Out.

The project featured real people connected to the game — including fans, grassroots players and individuals from football communities — with a focus on authenticity and representation. The styling approach was kept natural and considered, supporting the narrative of everyday football culture while ensuring each individual’s personality remained central.

In alignment with Kick It Out’s mission to challenge discrimination and promote inclusion across football, the visual direction aimed to reflect the sport’s cultural reach beyond the professional game, highlighting its role as a unifying force across communities.