JD Sports x Nike: #MaxxedOut

Role: Fashion Stylist
Scope: Music & Talent Dressing

Project Overview: Styling contribution for the JD x Nike JDX project, featuring four of the UK’s leading recording artists positioned at the intersection of music and Gen Z culture.

The styling worked exclusively with Nike lifestyle pieces, focusing on how each look could best reflect the individual identity, aesthetic and personal style of each artist. Rather than leaning into performance-led references, the direction centred on everyday wearability and cultural relevance, ensuring each talent felt authentically represented within the broader visual narrative.

The final outcome balanced cohesive brand alignment with distinct personality-led styling, capturing the nuances of each artist while staying rooted in contemporary streetwear expression.