JBL True Wireless Earbuds Campaign

Role: Fashion Stylist

Scope: Campaign Styling

Project Objective: Global culture-led campaign for JBL, rooted in self-expression, sound, sport and contemporary youth identity.

The styling direction across footballers Jesse Lingard and Lucas Hernández, focused on creating elevated yet authentic looks that reflected each athlete’s individuality while aligning with JBL’s energetic, lifestyle-driven brand identity.

The overall objective was to bridge football, music and street culture through a visually cohesive campaign language that felt modern, expressive and globally relevant.