Ian Wright for M&S FOOD

Role: Fashion Stylist / Image Curation
Scope: Talent Styling / Wardrobe Direction

Project Overview: Personal styling and image curation for football icon Ian Wright for an M&S Food campaign, focused on refining his on-screen presence within a warm, wholesome brand environment.

The approach centred on creating a natural, relatable styling direction that aligned with Ian’s personality and cultural resonance, ensuring looks felt effortless and authentic while supporting the tone of the campaign. Styling was kept understated and considered, allowing his presence and personality to remain the focal point throughout.