Ian Wright for BARCLAYS

Role: Fashion Stylist / Image Curation
Scope: Talent Styling / Wardrobe Direction

Project Overview: Personal styling and image curation for football icon Ian Wright for a Barclays football campaign, focusing on refining his on-screen presence while maintaining his authentic personality and cultural impact.

The approach centred on creating a considered, natural styling direction that aligned with Ian’s public identity, ensuring looks felt effortless, modern and relatable within a brand-led environment. The final output supported his role within the wider campaign narrative, enhancing his presence without overpowering his individuality.