Foot Locker - Tech Fleece

Role: Fashion Stylist

Scope: Campaign Styling

Project Objective: Campaign for Foot Locker centred around Nike Tech Fleece, exploring the intersection between performance sportswear and contemporary street style.

The styling direction focused on translating the versatility of Tech Fleece into everyday urban environments, balancing functionality with elevated lifestyle dressing through layered silhouettes, relaxed proportions and sport-led styling references. Working across a series of narrative-led setups, the objective was to position the collection beyond activewear — embedding it naturally within youth culture, movement and modern city life.