Converse SS20

Role: Fashion Stylist / Cultural Consultant

Scope: Creative Styling

Project Objective: Converse SS20 campaign centred around youth expression, individuality and contemporary streetwear styling through a fashion-led lens.

Given full creative freedom across the styling direction, the project became an opportunity to push creative boundaries and experiment more extensively with silhouette, layering, proportion and overall visual tone. Alongside styling, cultural insight played a key role in shaping the wider visual language of the campaign, ensuring the output felt authentic, progressive and aligned with contemporary youth identity.

The objective was to create imagery that felt fresh, confident and visually distinctive whilst remaining grounded in the self-expression and community spirit synonymous with the Converse brand. Which saw final creative rolled out across retail and OOH environments, including BOXPARK takeover placements and in-store POS across Office Shoes locations, reinforcing the campaign’s bold, youth-led visual identity across both cultural and retail spaces.