Converse Spring 2021 Global Campaign

Role: Fashion Stylist
Scope: Campaign Styling / Remote Styling Direction

Project Overview: During the height of lockdown, I was tasked with styling a global Converse CONS campaign, working remotely from the UK while production took place in the Netherlands.

The project pushed into experimental visual territory, using early-stage AI-led compositing to build a contrast between an idyllic, whimsical environment and cold, wet street settings. This juxtaposition became central to the visual narrative, blending reality with constructed digital space to reflect the tension and escapism of the moment in time.

The styling approach supported this duality, balancing grounded streetwear references with a softer, more surreal visual language to complement the hybrid physical/digital execution of the campaign