PUMA and ASAP Rocky — ‘Straycat’ London Activation

Scope: Experiential brand activation and public-facing campaign engagement across three central London locations.

Project Overview: PUMA and ASAP Rocky sneaker launch activation, featuring a fully branded mobile truck travelling across London and distributing campaign-branded floral arrangements to passers-by and fans.

Role: Experiential Talent & Campaign Representative, engaging directly with the public and distributing campaign-branded floral arrangements while representing the PUMA and ASAP Rocky launch alongside fellow talent.

Photography: @khromacollective + @mr.b.rown