Chilly’s × Rinse FM × OBEY

Role: Content Creator & Campaign Talent
 
Scope: Created a multi-touchpoint social content package around Chilly’s partnership with Rinse FM and OBEY for Fête de la Musique, spanning pre-event storytelling, live event coverage and post-event amplification. Content was developed for Instagram, with additional YouTube Shorts and paid media usage.

Project Overview: To position Chilly’s naturally within the Fête de la Musique experience, connecting the brand to music, fashion and contemporary culture through authentic, personality-led storytelling, while extending visibility beyond the live event through social and paid amplification.