CLARKS SS23 LOOKBOOK

Role: Fashion Stylist
Scope: Creative Styling / Youth Culture Consultancy

Project Overview: Styling contribution to the Clarks SS23 campaign, working across both men’s and women’s silhouettes to help reframe the brand’s seasonal direction.

This collection marked a shift for British footwear pioneers Clarks, introducing more lifestyle-led silhouettes including mules and updated sneaker styles. The styling approach focused on elevating these new shapes while staying rooted in the brand’s heritage, balancing timeless appeal with a more contemporary, fashion-forward edge.

Across the campaign, looks were built to feel engaging, versatile and visually refined — blending classic styling principles with subtle experimentation to highlight the evolution of Clarks’ design language for a modern audience.