BT Sport – HOPE UNITED

Role: Fashion Stylist
Scope: Talent Dressing


Project Overview:
Part of BT Sport’s Hope United campaign, a football-led initiative addressing online abuse and promoting inclusion across the game.

The styling was kept minimal and rooted in the classic football aesthetic, supporting the authenticity and message of unity at the heart of the project. Looks were designed to feel natural, understated and true to the sporting context, allowing the campaign’s purpose-led narrative to remain the focus throughout.

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 Eni, Charlie & Demi styled by me.