adidas FW20

Role: Fashion Stylist

Scope: Campaign Styling

Project Objective: FW20 campaign for Adidas, centred around translating performance-driven product into a contemporary lifestyle setting through elevated, youth-focused styling.

Working across a diverse cast of talent, the styling direction balanced sport and streetwear influences with relaxed everyday silhouettes, ensuring the collection felt authentic, wearable and culturally relevant. The objective was to position adidas apparel within a modern lifestyle context whilst maintaining the brand’s strong sporting heritage and identity throughout the campaign