Adidas Euro 2020 Federation Kit

Role: Fashion Stylist

Scope: Sportswear Styling

Project Objective: Large-scale editorial campaign and lookbook for adidas Football’s Euro 2020 Federation Kit collection, commissioned through SoccerBible. The project showcased a range of national team kits through a contemporary fashion and football culture lens, blending performance apparel with elevated lifestyle styling.

Working across one of Coco Mell’s largest model-led campaigns to date, the styling direction focused on balancing the heritage and identity of each federation kit with modern streetwear influences and expressive silhouette styling. The objective was to position the collection beyond traditional football imagery, creating a visually elevated campaign that connected sport, fashion and contemporary youth culture through a strong editorial narrative.