Adidas - ‘Play Until They Can't Look Away’ Campaign

Role: Fashion Stylist
Scope: Sportswear Styling

Project Overview: Styling contribution to the Adidas FIFA Women’s World Cup 2023 campaign, supporting a global rollout centred around elite women’s football and performance storytelling.

The styling direction explored a fluid mix of performance and lifestyle dressing, blending technical sportswear with more expressive, fashion-led layering and mixed textures. I was also given creative freedom across collaboration pieces, organically weaving them into looks to elevate the narrative and bring additional depth to the styling language.

The overall approach aimed to reflect both the energy of the tournament and the individuality of the athletes, resulting in imagery that felt dynamic, culturally relevant and visually progressive while staying rooted in performance.