Adidas London 'Ready For Sport'

Role: Fashion Stylist

Scope: Sportswear Styling

Project Objective: Adidas campaign spotlighting grassroots communities and emerging talent across a range of sporting disciplines, including football, cricket, rugby and rock climbing.

Working across a diverse mix of teams and athletes, the styling direction focused on authenticity, movement and individuality — ensuring each sport and community retained its own identity whilst sitting cohesively within the wider adidas visual world. The objective was to celebrate participation, youth culture and the accessibility of sport through elevated yet relatable styling that felt grounded in real community environments and everyday athletic expression.